April 2024
2 min read time
Gen Furukawa

How to Find Video Ideas with ChatGPT The Secret Weapon for Generating Engaging Video Ideas and Outlines


Are you struggling to generate fresh, engaging video ideas for your content strategy? 

You can use ChatGPT, the AI-powered language model that can help you generate unique and compelling ideas based on your prompts.

ChatGPT is a revolutionary tool developed by OpenAI that has been trained on vast amounts of data, allowing it to generate human-like text and ideas with remarkable accuracy and creativity.

Consistently creating high-quality video content is essential for capturing your audience's attention and driving engagement.

However, even the most experienced content creators can face creative blocks and struggle to develop new ideas.

That's where ChatGPT comes in - by leveraging its advanced natural language processing capabilities, you can quickly brainstorm and refine video ideas that resonate with your target audience.

From generating initial ideas based on your niche or topic to creating detailed outlines for your videos, we'll cover all the essential techniques and best practices for making the most of this powerful AI tool.

So, whether you're a seasoned content creator or starting out, read on to discover how ChatGPT can help you find the perfect video ideas to engage and inspire your audience.

Make sure to read until the end so that you can get your own video marketing prompts. 

Understanding ChatGPT

ChatGPT is a powerful AI-powered language model that can revolutionize your video ideation process.In this section, we'll explore ChatGPT and how it can help you generate fresh, engaging video ideas.

What is ChatGPT?

ChatGPT is a state-of-the-art language model developed by OpenAI, a leading artificial intelligence research laboratory. 

It has been trained on an enormous amount of diverse data, including books, articles, and websites, allowing it to understand and generate human-like text with remarkable accuracy and coherence.

By processing and analyzing vast amounts of information, ChatGPT has gained a deep understanding of language and can create original, contextually relevant content based on the input prompts provided by users.

How ChatGPT Can Help with Video Ideation

One of the most valuable applications of ChatGPT is its ability to assist content creators in generating unique and compelling video ideas.

By inputting keywords, topics, or even broad themes related to your niche, ChatGPT can quickly produce a list of potential video ideas tailored to your specific needs and goals.

For example, if you're a beauty vlogger looking for new content ideas, you could input prompts like "summer makeup tutorials" or "skincare routines for sensitive skin," and ChatGPT will generate various relevant and creative video concepts for you to explore.

Moreover, ChatGPT's advanced language processing capabilities allow it to provide unique perspectives and angles on familiar topics, helping you stand out in a crowded content landscape.

By asking ChatGPT to generate ideas from different viewpoints or to combine seemingly unrelated concepts, you can uncover fresh and engaging video ideas that will captivate your audience.

This is particularly useful when facing creative blocks or feeling stuck in a content rut, as ChatGPT can help you break out of your usual patterns and explore new possibilities for your video content strategy.

Brainstorming Video Ideas with ChatGPT

Brainstorming video ideas is a crucial step in creating engaging content, and ChatGPT can be an invaluable tool in this process. 

Inputting Your Niche or Topic

To get the most out of ChatGPT, it's essential to be specific and clear when inputting your niche or topic.

The more context and detail you provide, the more relevant and tailored the generated ideas will be.

For example, instead of simply inputting "cooking videos," you could specify "healthy meal prep ideas for busy professionals" or "budget-friendly vegan recipes." 

By providing clear prompts and goals for your video content, you'll help ChatGPT generate ideas that align with your overall content strategy and target audience.

Generating a List of Potential Video Ideas

Once you've input your niche or topic, ask ChatGPT to create a list of potential video ideas based on your input. 

You can do this by using prompts like "Generate 10 video ideas for [your niche/topic]" or "Suggest 5 unique video concepts related to [your niche/topic]." ChatGPT will then produce a list of ideas that you can review and evaluate.

To get a diverse range of ideas, try varying your prompts and asking for ideas from different angles or perspectives.

For instance, you could ask for "beginner-friendly" or "advanced" ideas, or request ideas that focus on specific subtopics within your niche.

Refining and Expanding on Generated Ideas

After generating a list of potential video ideas, use ChatGPT to dive deeper into each concept and refine them further.

Ask ChatGPT to provide potential angles, talking points, and examples for each idea to help you flesh out the content and structure of your videos.

For example, if one of the generated ideas is "5 essential yoga poses for back pain relief," you could ask ChatGPT to "Suggest 5 talking points for a video on essential yoga poses for back pain relief" or "Provide examples of how to modify each yoga pose for beginners." 

By using ChatGPT to expand on your ideas, you can create comprehensive and well-structured video outlines that will guide your content creation process.

Real-World Examples and Prompts

To illustrate how ChatGPT can be used for video ideation, let's look at a couple of real-world examples.

If you're a tech reviewer looking for video ideas, you could input the prompt "Generate 3 video ideas for reviewing the latest smartphones." 

ChatGPT might suggest ideas like "Top 5 features that set the [latest smartphone model] apart from its competitors," "Comparing the camera performance of the [latest smartphone model] with other flagship devices," or "Battery life test: How long does the [latest smartphone model] last under heavy usage?"

Another example could be a travel vlogger seeking ideas for their next video.

By inputting the prompt "Suggest 2 unique video ideas for showcasing the best hidden gems in [city/country]," ChatGPT could generate ideas such as "A local's guide to the top 5 off-the-beaten-path restaurants in [city/country]" or "Exploring the lesser-known historical sites and their fascinating stories in [city/country]."

Using ChatGPT to Outline Your Video

Once you've brainstormed a list of potential video ideas using ChatGPT, the next step is to create a detailed outline that will serve as a roadmap for your content creation process. In this section, we'll explore how to use ChatGPT to choose the best video idea and craft a comprehensive outline to help you structure your video effectively.

Choosing the Best Video Idea

With a list of generated video ideas in hand, it's time to evaluate each concept and choose the one with the most potential for engaging your audience. 

Consider factors such as relevance to your niche, uniqueness compared to existing content, and the likelihood of capturing your audience's interest.

You can use ChatGPT to help you assess each idea by asking for a brief analysis of its strengths and weaknesses. 

For example, you could input the prompt "Analyze the potential of [video idea] for engaging [your target audience]" and review ChatGPT's insights to make an informed decision.

Creating a Video Outline with ChatGPT

Once you've selected the best video idea, input it into ChatGPT and ask for a detailed outline. Be sure to specify the desired length and depth of the outline, as this will help ChatGPT generate a structure that aligns with your content goals.

For instance, you could use the prompt "Create a detailed outline for a 10-minute video on [your chosen video idea], including an introduction, 3 main points, and a conclusion." 

ChatGPT will then generate an outline that breaks down your video idea into key sections and talking points.

Refining and Organizing the Outline

After receiving the initial outline from ChatGPT, take the time to review its output and make any necessary adjustments. Consider whether the proposed structure flows logically and if there are any gaps or redundancies in the content. 

You can then use ChatGPT to expand on each point in the outline, asking for more detailed examples, explanations, or supporting evidence.

For example, if one of the outline points is "The benefits of intermittent fasting for weight loss," you could input the prompt "Provide 3 scientific studies that support the benefits of intermittent fasting for weight loss" to help you flesh out that section of your video with credible information.

Tips for Effective Outlining with ChatGPT

To get the most out of ChatGPT when creating your video outline, it's essential to be clear and specific with your prompts. Use precise language and provide as much context as possible to guide ChatGPT in generating an outline that meets your needs.

Additionally, don't hesitate to iterate and refine the outline multiple times until you're satisfied with the structure and content. 

You can ask ChatGPT to rearrange sections, add or remove points, or provide alternative examples until the outline feels comprehensive and well-organized.

By following these steps and leveraging ChatGPT's advanced language processing capabilities, you can create detailed, high-quality video outlines that will streamline your content creation process and ensure your videos are engaging, informative, and well-structured.

Remember, the more effort you put into crafting a strong outline, the easier it will be to produce a compelling final product that resonates with your audience and achieves your content marketing goals.

ChatGPT Prompts That You Can Use

What follows are ChatGPT prompts that you can use. Simply add in specifics to your use case in the placeholders. 

Note that you can use any Large Language Model for this–some other good options are Gemini by Google, Claude.ai, or Perplexity.ai

To enhance the output quality and specificity of your prompts, it's essential to incorporate detailed descriptions that guide the generative process towards creating tailored, high-impact content.

Below, each prompt is refined to incorporate a comprehensive approach for generating creative, engaging video concepts tailored to your objectives.

These are all using an example of a yoga brand, but make it specific to your product and service: 

1. Generating Attention-Capturing Video Ideas

The Use Case: Conceptualization of a video to captivate a specific target audience and highlight the value proposition of a product or service.

The Prompt:

 "Generate a list of innovative video ideas designed to capture the attention of [target audience], focusing on showcasing the unique value of our [product or service]. 

Each idea should include a creative angle, suggested visuals, and a call-to-action that aligns with our brand's messaging strategy."

This prompt aims to generate tailored video ideas that resonate with a specific audience, emphasizing the product's benefits. To use it effectively, replace [target audience] and [product or service] with your specifics. The output should provide a starting point for content creation, encouraging creativity and strategic alignment with brand objectives.

2. Creating Engaging Videos for Explaining Complex Topics

The Use Case:  Development of engaging video content that simplifies complex topics for a specified target audience.

The Prompt Text: 

"Devise strategies for creating engaging videos targeting [target audience], aimed at demystifying [topic] in an accessible and compelling manner. 

Include storytelling elements, visual aids, and examples that would make the subject matter relatable and understandable for the audience."

 This prompt seeks to identify effective methods for breaking down complex information into digestible, engaging content. Specify the [target audience] and [topic] to guide the generation of strategies that employ storytelling and visual simplification, making the content more relatable and effective in educating the audience.

3. Conceptualizing Creative Videos to Showcase Product Features

The Use Case: Ideation of a creative video that highlights the features of a product or service and stimulates viewer interest.

The Prompt Text: 

"Create a concept for a video that vividly demonstrates the features of our [product or service], crafting a narrative that excites and engages viewers. The concept should detail the storyline, key features to highlight, and innovative visual elements that bring our product's benefits to life."

This prompt is designed to elicit creative, feature-focused video concepts that not only inform but also entertain and engage the audience. Input your [product or service] to obtain a concept outline that includes a compelling narrative, visualization ideas, and feature highlights that underscore the product's value.

4. Strategies for Fun and Informative Product Videos

The Use Case: Strategy formulation for creating videos that are both informative and entertaining, detailing a product or service.

The Prompt Text: 

"Outline strategies for producing a video about our [product or service] that balances fun and informational content, ensuring it is engaging and clearly communicates our key messages. 

Suggestions should include thematic elements, humor or storytelling techniques, and interactive visuals that enhance understanding and retention."

Aimed at crafting a balance between educational and entertaining content, this prompt guides the generation of strategies that make learning about a product or service enjoyable. 

Customize it with your [product or service], and the result will offer innovative approaches to convey your message in a way that sticks.

5. Video Marketing Campaign Concepts for Targeted Audience Engagement

The Use Case: Creation of a video marketing campaign concept aimed at engaging a specific target audience and driving them towards a desired action.

The Prompt Text: 

"Develop a comprehensive concept for a video marketing campaign that resonates with [target audience], encouraging them to [desired action]. 

The concept should encompass a series of videos with a unified theme, clear objectives for each installment, and strategies for maximizing viewer engagement and conversion."

This prompt focuses on conceptualizing a video marketing campaign tailored to influence a target audience effectively. Specify the [target audience] and [desired action] to receive a detailed campaign concept that includes thematic cohesion, individual video objectives, and engagement strategies to foster conversion.

Limitations and Best Practices

While ChatGPT is a powerful tool for generating video ideas and outlines, it's essential to understand its limitations and adhere to best practices to ensure the most effective use of this AI-powered language model.

In this section, we'll discuss the potential drawbacks of relying solely on ChatGPT for video ideation and provide guidelines for using it effectively in your content creation process.

Limitations of ChatGPT in Video Ideation

One of the main limitations of ChatGPT is that the ideas it generates may sometimes lack originality or depth. As an AI model trained on existing data, ChatGPT's outputs can occasionally feel generic or repetitive, especially if the input prompts are too broad or vague.

Additionally, ChatGPT doesn't have personal experiences or opinions to draw from, so it may struggle to provide the unique insights and perspectives that often set successful video content apart.

Best Practices for Using ChatGPT Effectively

To overcome these limitations and make the most of ChatGPT in your video ideation process, it's crucial to use it as a starting point rather than a complete solution. Instead of relying entirely on the generated ideas, combine ChatGPT's suggestions with your own expertise, insights, and creative vision.

Use the AI-generated concepts as a foundation to build upon, adapting and expanding them to better suit your niche, audience, and content goals.

Another essential best practice is to always fact-check and verify any information generated by ChatGPT. While the model is trained on a vast amount of data, it can occasionally produce inaccurate or outdated information.

Before incorporating any facts, statistics, or examples from ChatGPT into your video content, take the time to cross-reference them with reliable sources and ensure their accuracy.

The Importance of Human Creativity and Intuition

Ultimately, it's essential to remember that ChatGPT is a tool designed to enhance, not replace, human creativity. While it can provide valuable inspiration and help you generate ideas more efficiently, the true magic of compelling video content lies in the unique perspective and creative vision that only human creators can bring to the table.

Trust your instincts and use your judgment when evaluating and refining the ideas generated by ChatGPT.

Consider your target audience, brand voice, and content goals, and don't be afraid to make bold creative choices that set your videos apart from the competition.

By combining the power of AI-assisted ideation with your own expertise and intuition, you'll be well-equipped to create truly original and engaging video content that resonates with your audience and drives your content marketing success.

Table. Comparing the Pros and Cons of Using ChatGPT for Video Ideation

Unlocking Your Video Creation Potential with ChatGPT

By leveraging its advanced language processing capabilities, you can generate fresh, engaging video ideas, create comprehensive outlines, and streamline your content creation workflow.

However, it's crucial to remember that ChatGPT is just one tool in your creative arsenal. 

To truly maximize its potential, it's essential to combine the AI-generated ideas with your own unique insights, expertise, and creative vision.

By understanding the limitations of ChatGPT and adhering to best practices for its use, you can harness the power of this innovative technology to take your video content to new heights.

So why not start experimenting with ChatGPT today and see how it can help you unlock your full video creation potential? 

And if you're ready to take your content marketing strategy to the next level, be sure to sign up for a free trial of Pipio.ai to bring your AI-generated script to life with text to video AI.